Create a Culture of Innovation to Succeed at DX

Posted by Ben Robbins

Digital transformation (DX) is a process that involves the integration of digital technology into all areas of a business, resulting in fundamental changes to how businesses operate and deliver value to customers. Embracing this challenge will enable your company to stay competitive in an increasingly digital world. 

Cultural transformation is a key aspect of digital transformation. It involves changing the way people think and behave within an organization to support the adoption of new technologies and processes. Cultural transformation helps to ensure that the transformation aligns with the culture of the organization, reduces resistance, and  avoids foreseeable roadblocks. 

Achieving cultural transformation during digital transformation requires a top-down approach. Leaders must set the tone for the transformation and champion it throughout the organization. They must also ensure that there is support and buy-in at every level in the organization. The impacts of these efforts on digital transformation success are substantial. If employees are resistant to change or do not understand why changes are being made, it will inevitably lead to delays, increased costs, or even failure. 

Overcoming cultural barriers during digital transformation can be challenging, but there are several ways companies can do it. Communicating proactively about changes being made will help employees understand what is happening and why. Of course, involving employees in the planning process is also essential, making them feel heard and more invested in changes. Regardless of individual involvement, employees will need training and support to reinforce new processes, ensure everyone is on the same page, and them understand how they can contribute to the company's transformation goals.

Measuring DX success is always challenging. However, cultural metrics are an area that can be measured particularly easily using employee engagement surveys, feedback from employees and customers, and data on adoption rates of new technologies and processes. Be sure to take advantage of this, and socialize incremental results to show commitment to the process and create a sense of inevitability.  

Creating a culture of innovation during digital transformation is essential for success. This means setting aside perfect predictability to encourage experimentation, risk-taking, and learning from failure. It also involves creating an environment where employees feel empowered to share their ideas and collaborate with others. For many companies, this can feel reminiscent of early startup days,  rediscovering their entrepreneurial roots. 

Ultimately, culture is inseparable from true digital transformation. Remembering this will help ensure that each initiative you undertake is a success.